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Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010

The year 2009 was a tough one for the IT industry, largely as a result of the global economic downturn, which had a direct impact on enterprise IT spending. Like others, the IT industry faced lower sales, cost cutting and job losses. Thankfully, the global economy appears to be heading out of recession, which is good news for the IT industry, as history has shown that the economy and enterprise IT spending are closely tied. But what does 2010 hold for technology vendors? Are enterprise IT budgets going to increase? Which areas of the IT industry will be most attractive to enterprises? This report addresses these questions through primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry.

The ‘Enterprise Technology Trends in 2010′ report analyzes the ten most important trends to affect the enterprise over the next 12 months. The report covers the gamut of enterprise IT from mash-ups and virtualization to smartphones and customer service. Behind each trend are some clear broader industry trends affecting enterprise IT investment in 2010. These are analyzed in more detail in Chapter Two, alongside enterprise IT spending forecasts. Subsequent chapters examine each trend in detail and the likely impact these will have on the vendor landscape and type of technology on the market going into 2011. This report is of interest to any technology vendor or service provider wanting to target the enterprise in 2010. This includes third party software providers, OEMs, resellers, service providers, hardware manufacturers, Internet companies, mobile network operators and handset manufacturers.

Table of Contents :

Enterprise Technology Trends in 2010
Executive summary 12
Enterprise IT investment in 2010 12
Do It Yourself IT 13
Virtualization moves towards mainstream adoption 13
Collaboration is big business in 2010 14
Securing the cloud 15
The smartphone battle for the enterprise heats up 16
Technology for free 16
Customer Service 3.0 17
Videoconferencing market ripe for a shake-up 18
Security remains high on the corporate agenda 19
New computing interfaces 20
Chapter 1 Introduction 22
What is this report about? 22
Who is this report for? 22
Methodology 22
Chapter 2 Enterprise IT investment in 2010 24
Summary 24
Introduction 25
IT spending in 2010 25
The bigger picture 28
Enterprise spending patterns in 2010 30
Factors affecting IT purchasing decisions 30
The vertical outlook for IT investment in 2010 31
The outlook for IT investment in 2010, by geography 31
The outlook for IT investment in 2010, by sizeband 32
The underlying trends driving technology investment in 2010 33
Cutting costs 34
Doing more with less 35
Working smarter 36
Outsourcing core processes 36
Chapter 3 Do It Yourself IT 40
Summary 40
Introduction 40
The rise of DIY IT 41
Defining mashups 41
The wider trends underpinning growth in DIY IT 42
Increasing efficiency 42
Cost Saving 43
Simplification 43
Mobility / ubiquitous access 43
Collaboration 44
Looking outside the enterprise 44
Consumer-led innovation 45
Green IT / sustainability 45
Market development 45
Market drivers 47
Market opportunity 47
Impact on vendors 48
Barriers to future growth 50
Chapter 4 Virtualization moves towards mainstream adoption 52
Summary 52
Introduction 52
Emerging areas of virtualization 53
The bigger picture 55
The wider trends underpinning global growth in virtualization 56
Increasing efficiency 56
Cost saving 56
Simplification 57
Convergence 58
Mobility / ubiquitous access 58
Looking outside the enterprise 58
Consumer-led innovation 59
Green IT / sustainability 59
Market development 60
Desktop virtualization set for rapid growth in 2010 61
Application virtualization will also see widespread adoption in 2010 62
Impact on vendors 63
Competition heats up in the desktop virtualization space 63
Microsoft and VMware square up for battle in application virtualization 63
Virtualization management: a future growth area? 64
Barriers to growth 64
VDI isn’t necessarily suited to large-scale deployments 64
Lack of standards interoperability could limit growth 65
Virtualizing the desktop and application delivery has different challenges to server and storage virtualization 66
Chapter 5 Collaboration is big business in 2010 68
Summary 68
Introduction 68
Enterprise collaboration: the story so far 69
The bigger picture 72
Collaboration trends in 2010 74
Cloud computing and SaaS provide a low-cost way of trying out collaboration services 74
Could the collaboration platform become irrelevant? 75
Impact on vendors 76
Google poses a disruptive threat to the status quo 76
Incumbents embrace enterprise collaboration 2.0 77
There’s all to play for in 2010 77
Vendor recommendations 79
Chapter 6 Securing the cloud 82
Summary 82
Introduction 83
Cloud computing 84
The bigger picture 86
Enterprise concerns 89
Security and shared resources 90
Lack of security in the cloud 91
Impact on vendors 92
Vendor actions 93
Recommendation 1: publish security audits 93
Recommendation 2: go beyond SLAs 94
Recommendation 3: guarantee security 94
New market opportunities 94
The consequences of doing nothing 96
Chapter 7 The smartphone battle for the enterprise heats up 98
Summary 98
Introduction 98
The past, present and future of smartphones 99
The bigger picture 100
The market for smartphones is dividing 101
Prosumers influence enterprise smartphone buying decisions 101
Further convergence between smartphones and netbooks 102
The market for business-focused applications takes off 103
Impact on vendors 104
RIM’s market share under threat 104
Apple iPhone breaks into the enterprise 105
The rise of Android-based devices 105
What about Nokia? 107
Where next for Windows? 107
Chapter 8 Technology for free 110
Summary 110
Introduction 110
The history of ‘free’ 111
The bigger picture 112
Market outlook 114
The growth of ‘free’ software 114
Microsoft Office 2010 114
Open source continues to build momentum 115
Impact on vendors 117
Vendors compete on price for productivity apps 117
Enterprises embrace hybrid buying strategies 119
The cost of ‘free’ 120
The downward spiral to commoditization 120
Enterprise concerns 120
Chapter 9 Customer service 3.0 124
Summary 124
Introduction 124
The bigger picture 125
Market development 128
Listening to customers 129
User testing and focus groups 130
Online problem resolution 130
Impact on vendors 131
Expansion of product portfolios into customer service suites 131
There is everything to play for in a diverse vendor landscape 132
Competition comes from several quarters: 132
Challenges to market take-up in 2010 134
People and processes 134
Technological issues 135
Vendor recommendations 136
Chapter 10 Videoconferencing market ripe for a shake-up 138
Summary 138
Introduction 138
The ‘next big thing’ technology 139
The bigger picture 140
Market opportunities 144
Asia 144
Healthcare 144
Developments in the videoconferencing market in 2010 145
Enterprise videoconferencing systems move into the mainstream 145
3D videoconferencing around the corner? 145
Impact on vendors 147
Market consolidation 147
Skype: a threat to videoconferencing vendors? 148
Chapter 11 Security remains high on the corporate agenda 150
Summary 150
Introduction 150
The enterprise security outlook in 2010 151
The bigger picture 152
Trends within enterprise security in 2010 154
Security vendors capitalizing on a security gap in the SMB market 154
Securing the extended enterprise 155
Managing the security infrastructure more efficiently 156
Continuation of the security-as-a-service trend 157
Web 2.0 still causes security headaches 158
Chapter 12 New computing interfaces 162
Summary 162
Introduction 162
The rise of alternatives to the desktop 163
The bigger picture 165
Impact on vendors 166
Competition in the desktop space drives market innovation 166
Diversification in the touchscreen market 166
Desktop virtualization drives demand for innovation in thin clients 168
Netbook growth threatens desktop market hegemony 168
The ones to watch 168
The ones causing market excitement 170
Barriers to adoption 171
Index 173

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